{"product_id":"scale-development-theory-and-applications-applied-social-research-methods-1412980445","title":"Scale Development: Theory and Applications (Applied Social Research Methods)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1412980445\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e DeVellis, Robert F.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis book presents complex concepts in a way that helps students to understand the logic underlying the creation, use, and evaluation of measurement instruments and to develop a more intuitive feel for how scales work. Robert DeVellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students' attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding through chapter summaries and exercises.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52191723061536,"sku":"NEW1412980445","price":95.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51FhMjyFbuL.jpg?v=1786839608","url":"https:\/\/miakarts.com\/products\/scale-development-theory-and-applications-applied-social-research-methods-1412980445","provider":"Miakarts Books","version":"1.0","type":"link"}