{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing-0446672319-used","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0446672319\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Beckwith, Harry\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Used\u003c\/p\u003e\u003cp\u003eSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear \u0026amp; Seeing the Forest Around the Falling Trees.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":67644773368096,"sku":"USED0446672319","price":5.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61Q7TQQBBtL.jpg?v=1791234775","url":"https:\/\/miakarts.com\/products\/selling-the-invisible-a-field-guide-to-modern-marketing-0446672319-used","provider":"Miakarts Books","version":"1.0","type":"link"}