{"product_id":"services-marketing-interactive-approach-1285057139","title":"Services Marketing Interactive Approach","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1285057139\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Fisk, Raymond P.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eInteractive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http:\/\/gocengage.com\/infotrac.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51327971557664,"sku":"NEW1285057139","price":391.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/6105KvCa_zL.jpg?v=1773176223","url":"https:\/\/miakarts.com\/products\/services-marketing-interactive-approach-1285057139","provider":"Miakarts Books","version":"1.0","type":"link"}