{"product_id":"services-marketing-text-and-cases-0230520936","title":"Services Marketing: Text and Cases","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230520936\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Baron, Steve\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMarketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51936493928736,"sku":"NEW0230520936","price":121.74,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/services-marketing-text-and-cases-0230520936","provider":"Miakarts Books","version":"1.0","type":"link"}