{"product_id":"spin-selling-by-neil-rackham-0070511136","title":"SPIN Selling by Neil Rackham","description":"\u003cp\u003e\u003cstrong\u003eSPIN Selling\u003c\/strong\u003e by Neil Rackham, published by McGraw-Hill Education in 1988, is an international bestseller based on the author's 12-year, $1 million research study conducted through Huthwaite Corporation. The book introduces the SPIN (Situation, Problem, Implication, Need-payoff) strategy, a structured approach to selling high-value products and services.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntroduces the SPIN questioning framework designed for major, complex sales\u003c\/li\u003e\n\u003cli\u003eBased on 12 years of research backed by a $1 million investment\u003c\/li\u003e\n\u003cli\u003eContains real-world examples, informative graphics, and case studies\u003c\/li\u003e\n\u003cli\u003eExplains why traditional sales techniques fail in large-scale sales\u003c\/li\u003e\n\u003cli\u003eAnswers key questions about success in major account selling\u003c\/li\u003e\n\u003cli\u003eApplicable to sales professionals and sales force managers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis new copy provides the research-backed strategies and practical techniques that have helped sales professionals improve their results in complex, high-stakes sales environments.\u003c\/p\u003e","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51171059990816,"sku":"NEW0070511136","price":20.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81a3MoIQtZL.jpg?v=1769916473","url":"https:\/\/miakarts.com\/products\/spin-selling-by-neil-rackham-0070511136","provider":"Miakarts Books","version":"1.0","type":"link"}