{"product_id":"sports-marketing-a-strategic-perspective-by-shank-matthew-0132285355","title":"Sports Marketing: A Strategic Perspective by Matthew Shank","description":"\u003cp\u003eThis book offers a clear and strategic view of the sports marketing field, written by Matthew Shank. It covers the fundamental concepts and practices used to promote sports products and events.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e New, unread condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCover type:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey topics:\u003c\/strong\u003e Marketing strategy, consumer behavior, sponsorship, and branding in sports\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContent:\u003c\/strong\u003e Real-world examples and case studies that illustrate marketing principles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudience:\u003c\/strong\u003e Suitable for students, educators, and professionals in sports management\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis copy is brand new and ready for use in coursework or professional reference.\u003c\/p\u003e","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51173824987424,"sku":"NEW0132285355","price":198.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51Wv3eRalJL.jpg?v=1769980267","url":"https:\/\/miakarts.com\/products\/sports-marketing-a-strategic-perspective-by-shank-matthew-0132285355","provider":"Miakarts Books","version":"1.0","type":"link"}