{"product_id":"starting-and-building-your-catalog-sales-business-secrets-for-success-in-one-of-todays-fastest-growing-businesses-0471508160","title":"Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471508160\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Holtz, Herman\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eNow--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting \u0026amp; Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are \"catalog companies,\" earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:* The basics of direct-mail selling and catalog sales* The secrets to creating catalog copy that really sells* The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form* How to choose and use the right mailing lists* Managing the two essentials of the catalog business: sales volumeand pricing\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51943914111264,"sku":"NEW0471508160","price":45.01,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/starting-and-building-your-catalog-sales-business-secrets-for-success-in-one-of-todays-fastest-growing-businesses-0471508160","provider":"Miakarts Books","version":"1.0","type":"link"}