{"product_id":"starting-on-a-shoestring-building-a-business-without-a-bankroll-0471232882","title":"Starting on a Shoestring: Building a Business Without a Bankroll","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471232882\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Goldstein, Arnold S.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eLive your entrepreneurial dream with no-or little-money downWhere there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon.And there's more:* Make sure your business idea is right for you-before you take the risk* Find sources of capital and approach them confidently* Six common myths: avoid the traps and misconceptions of starting up* Should you take on a partner?* Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments* Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply* Examples of businesses like yours that maximized their success on the InternetNow better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51943920795936,"sku":"NEW0471232882","price":36.62,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/starting-on-a-shoestring-building-a-business-without-a-bankroll-0471232882","provider":"Miakarts Books","version":"1.0","type":"link"}