{"product_id":"strategic-brand-management-building-measuring-and-managin-0132664259","title":"Strategic Brand Management: Building, Measuring, and Managin","description":"\n        \u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0132664259\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Keller, Kevin\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\n        \u003cp\u003eIncorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.\u003c\/p\u003e\n        \u003cul\u003e\u003cli\u003eUsed Book in Good Condition\u003c\/li\u003e\u003c\/ul\u003e\n        ","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51290002358560,"sku":"NEW0132664259","price":229.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/8194wujXSkL.jpg?v=1772551430","url":"https:\/\/miakarts.com\/products\/strategic-brand-management-building-measuring-and-managin-0132664259","provider":"Miakarts Books","version":"1.0","type":"link"}