{"product_id":"strategic-brand-management-lessons-for-winning-brands-in-globalized-markets-0190646004","title":"Strategic Brand Management: Lessons for Winning Brands in Globalized Markets","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0190646004\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e John, Deborah Roedder\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eStrategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51665962893600,"sku":"NEW0190646004","price":103.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71aL3qS5KBL.jpg?v=1778917221","url":"https:\/\/miakarts.com\/products\/strategic-brand-management-lessons-for-winning-brands-in-globalized-markets-0190646004","provider":"Miakarts Books","version":"1.0","type":"link"}