{"product_id":"strategic-communication-campaign-planning-019030376x","title":"Strategic Communication: Campaign Planning","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 019030376X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Mahoney, James\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eStrategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51665940840736,"sku":"NEW019030376X","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71N1aNxYrOL.jpg?v=1778916629","url":"https:\/\/miakarts.com\/products\/strategic-communication-campaign-planning-019030376x","provider":"Miakarts Books","version":"1.0","type":"link"}