{"product_id":"strategic-market-relationships-from-strategy-to-implementation-0470028807","title":"Strategic Market Relationships: From Strategy to Implementation","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470028807\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Donaldson, Bill\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51931244921120,"sku":"NEW0470028807","price":88.04,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/strategic-market-relationships-from-strategy-to-implementation-0470028807","provider":"Miakarts Books","version":"1.0","type":"link"}