{"product_id":"strategic-marketing-management-0071589635","title":"Strategic Marketing Management","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071589635\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Parry, Mark E.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eTHE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a first-mover strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51663939928352,"sku":"NEW0071589635","price":42.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/417m1ET_OhL.jpg?v=1778873872","url":"https:\/\/miakarts.com\/products\/strategic-marketing-management-0071589635","provider":"Miakarts Books","version":"1.0","type":"link"}