{"product_id":"strategic-new-product-development-for-the-global-economy-0230001998","title":"Strategic New Product Development for the Global Economy","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230001998\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kono, T.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eNew product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51680580567328,"sku":"NEW0230001998","price":123.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/611cLYHcvEL_a6a953ce-1175-41d9-b909-c62eca06f1ee.jpg?v=1779362213","url":"https:\/\/miakarts.com\/products\/strategic-new-product-development-for-the-global-economy-0230001998","provider":"Miakarts Books","version":"1.0","type":"link"}