{"product_id":"super-mario-how-nintendo-conquered-america-1591844053","title":"Super Mario: How Nintendo Conquered America","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1591844053\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Ryan, Jeff\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe story of Nintendo's rise and the beloved icon who made it possible.Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.Find out about:*Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.*Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51885591953696,"sku":"NEW1591844053","price":56.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61wsEeGRt0L.jpg?v=1781895871","url":"https:\/\/miakarts.com\/products\/super-mario-how-nintendo-conquered-america-1591844053","provider":"Miakarts Books","version":"1.0","type":"link"}