{"product_id":"the-attention-merchants-the-epic-scramble-to-get-inside-our-heads-0804170045","title":"The Attention Merchants: The Epic Scramble to Get Inside Our Heads","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0804170045\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Wu, Tim\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eFrom the author of the award-winning The Master Switch, who coined the term \"net neutrality-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.\"Dazzling.\" -Financial TimesOurs is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention.Wus narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of attention merchants has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser.Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52194021736736,"sku":"NEW0804170045","price":14.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71aDpsw_tpL.jpg?v=1786898269","url":"https:\/\/miakarts.com\/products\/the-attention-merchants-the-epic-scramble-to-get-inside-our-heads-0804170045","provider":"Miakarts Books","version":"1.0","type":"link"}