{"product_id":"the-behavioral-economics-of-brand-choice-0230006833","title":"The Behavioral Economics of Brand Choice","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230006833\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Foxall, G.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51682819309856,"sku":"NEW0230006833","price":62.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/519FYHwTnSL.jpg?v=1779365923","url":"https:\/\/miakarts.com\/products\/the-behavioral-economics-of-brand-choice-0230006833","provider":"Miakarts Books","version":"1.0","type":"link"}