{"product_id":"the-commercial-appropriation-of-personality-cambridge-intellectual-property-and-information-law-series-number-4-0521052521","title":"The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law, Series Number 4)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0521052521\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Beverley-Smith, Huw\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eCommercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51940738203936,"sku":"NEW0521052521","price":85.2,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/the-commercial-appropriation-of-personality-cambridge-intellectual-property-and-information-law-series-number-4-0521052521","provider":"Miakarts Books","version":"1.0","type":"link"}