{"product_id":"the-culting-of-brands-when-customers-become-true-believers-1591840279","title":"The Culting of Brands: When Customers Become True Believers","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1591840279\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Atkin, Douglas\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eAn analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52275502514464,"sku":"NEW1591840279","price":19.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/4169GY0Q0QL.jpg?v=1788089045","url":"https:\/\/miakarts.com\/products\/the-culting-of-brands-when-customers-become-true-believers-1591840279","provider":"Miakarts Books","version":"1.0","type":"link"}