{"product_id":"the-customer-century-lessons-from-world-class-companies-in-integrated-communications-routledge-corporate-communication-series-0415921996","title":"The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415921996\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Gronstedt, Anders\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eBased on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming customer century.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51934888034592,"sku":"NEW0415921996","price":148.57,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/the-customer-century-lessons-from-world-class-companies-in-integrated-communications-routledge-corporate-communication-series-0415921996","provider":"Miakarts Books","version":"1.0","type":"link"}