{"product_id":"the-design-of-everyday-things-0465067107","title":"The Design of Everyday Things","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0465067107\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Donald A. Norman\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eFirst, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51972081680672,"sku":"NEW0465067107","price":26.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/91BzK14pe1L.jpg?v=1783791463","url":"https:\/\/miakarts.com\/products\/the-design-of-everyday-things-0465067107","provider":"Miakarts Books","version":"1.0","type":"link"}