{"product_id":"the-do-it-yourself-lobotomy-open-your-mind-to-greater-creative-thinking-0471417424","title":"The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471417424\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Monahan, Tom\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eAn Adweek BookMaster the techniques that top companies use to spark creativityIn today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52197269209376,"sku":"NEW0471417424","price":36.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61MM4SNU84L.jpg?v=1786961605","url":"https:\/\/miakarts.com\/products\/the-do-it-yourself-lobotomy-open-your-mind-to-greater-creative-thinking-0471417424","provider":"Miakarts Books","version":"1.0","type":"link"}