{"product_id":"the-economy-of-brands-0230232507","title":"The Economy of Brands","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230232507\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Lindemann, J.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eIn many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51680324190496,"sku":"NEW0230232507","price":62.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61JyzXFpT9L.jpg?v=1779344183","url":"https:\/\/miakarts.com\/products\/the-economy-of-brands-0230232507","provider":"Miakarts Books","version":"1.0","type":"link"}