{"product_id":"the-emperors-of-chocolate-inside-the-secret-world-of-hershey-and-mars-0679421904","title":"The Emperors of Chocolate: Inside the Secret World of Hershey and Mars","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0679421904\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Brenner, Jo�l Glenn\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eForrest Mars and Milton Hershey built business empires out of chocolate. In this long-awaited history of the candy business, over eight years in the making, former Washington Post reporter Jol Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients--in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory, where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth.Forrest Mars, often called \"the Howard Hughes of candy,\" was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.What began as a fraternity of small family-owned businesses has grown into a cutthroat industry increasingly dominated by corporate leviathans fighting for shelf space and swallowing their smaller competitors. Jol Glenn Brenner's investigation of this cloistered world is authoritative, eye-opening, and written with deep understanding of and feeling for her subject.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52191496012064,"sku":"NEW0679421904","price":52.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61p3ObU-WvL.jpg?v=1786832300","url":"https:\/\/miakarts.com\/products\/the-emperors-of-chocolate-inside-the-secret-world-of-hershey-and-mars-0679421904","provider":"Miakarts Books","version":"1.0","type":"link"}