{"product_id":"the-fundamentals-of-business-to-business-sales-marketing-0071408797","title":"The Fundamentals of Business-to-Business Sales \u0026 Marketing","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071408797\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Coe, John\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eB2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales \u0026amp; Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51664077095200,"sku":"NEW0071408797","price":41.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61aU4IWX00L.jpg?v=1778878157","url":"https:\/\/miakarts.com\/products\/the-fundamentals-of-business-to-business-sales-marketing-0071408797","provider":"Miakarts Books","version":"1.0","type":"link"}