{"product_id":"the-great-american-blow-up-puffery-in-advertising-and-selling-0299152545","title":"The Great American Blow-Up: Puffery in Advertising and Selling","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0299152545\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Preston, Ivan L.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eHow does advertising really work? This thoroughly revised edition of Ivan Prestons popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51731799703840,"sku":"NEW0299152545","price":23.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71R14LaP9jL.jpg?v=1779434993","url":"https:\/\/miakarts.com\/products\/the-great-american-blow-up-puffery-in-advertising-and-selling-0299152545","provider":"Miakarts Books","version":"1.0","type":"link"}