{"product_id":"the-handbook-of-marketing-research-uses-misuses-and-future-advances-141290997x","title":"The Handbook of Marketing Research: Uses, Misuses, and Future Advances","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 141290997X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Grover, Rajiv\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51895592780064,"sku":"NEW141290997X","price":120.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/614p8_YJ-pL.jpg?v=1782035873","url":"https:\/\/miakarts.com\/products\/the-handbook-of-marketing-research-uses-misuses-and-future-advances-141290997x","provider":"Miakarts Books","version":"1.0","type":"link"}