{"product_id":"the-kikkoman-chronicles-a-global-company-with-a-japanese-soul-0071347364","title":"The Kikkoman Chronicles: A Global Company with a Japanese Soul","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071347364\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Yates, Ronald E.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eCombining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51663993798944,"sku":"NEW0071347364","price":33.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71TzxguopfL.jpg?v=1778874963","url":"https:\/\/miakarts.com\/products\/the-kikkoman-chronicles-a-global-company-with-a-japanese-soul-0071347364","provider":"Miakarts Books","version":"1.0","type":"link"}