{"product_id":"the-lesi-guide-to-licensing-best-practices-strategic-issues-and-contemporary-realities-0471219525","title":"The LESI Guide to Licensing Best Practices: Strategic Issues and Contemporary Realities","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471219525\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Goldscheider, Robert\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eA definitive resource for professionals in licensing and technology managementIn this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:* Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America* Technology valuation* Technology management consulting* Licensing agreements and strategic partnerships* The expansion of the licensing profession* Patent procedures and protection in Europe* Trade secrets law and intellectual property assets* Issues in copyright, software, and Web sites* Trademarks, trade names, and trade dress* Licensing in the biotechnology industry* Pharmaceutical licensing* University licensing trends* Technology rights that are financial assets and instruments* IC-based corporate carve-outs* Licensing and litigation* ADR\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51882200039712,"sku":"NEW0471219525","price":73.09,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/612Q_A5rhjL.jpg?v=1781842311","url":"https:\/\/miakarts.com\/products\/the-lesi-guide-to-licensing-best-practices-strategic-issues-and-contemporary-realities-0471219525","provider":"Miakarts Books","version":"1.0","type":"link"}