{"product_id":"the-market-segmentation-workbook-target-marketing-for-marketing-managers-marketing-workbooks-0415118921","title":"The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415118921\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Dibb, Sally\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eHow should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51938127282464,"sku":"NEW0415118921","price":142.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71d-lS6kaEL.jpg?v=1783115006","url":"https:\/\/miakarts.com\/products\/the-market-segmentation-workbook-target-marketing-for-marketing-managers-marketing-workbooks-0415118921","provider":"Miakarts Books","version":"1.0","type":"link"}