{"product_id":"the-meaningful-brand-how-strong-brands-make-more-money-0230342264","title":"The Meaningful Brand: How Strong Brands Make More Money","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230342264\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Hollis, N.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eInstilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51907498279200,"sku":"NEW0230342264","price":18.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71MR7GB11PL.jpg?v=1782241361","url":"https:\/\/miakarts.com\/products\/the-meaningful-brand-how-strong-brands-make-more-money-0230342264","provider":"Miakarts Books","version":"1.0","type":"link"}