{"product_id":"the-old-rules-of-marketing-are-dead-6-new-rules-to-reinvent-your-brand-and-reignite-your-business-0071762558","title":"The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071762558\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Pearson, Timothy R.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003e6 strategic principles for reinventing your products, your services-and your company's futureThe digital age has completely transformed business-and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced-which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence Creating metrics to ensure accountability Developing a core message Disseminating the brandMarketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.Table of Contents Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51664075391264,"sku":"NEW0071762558","price":36.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61LDsW-s7mL.jpg?v=1778878085","url":"https:\/\/miakarts.com\/products\/the-old-rules-of-marketing-are-dead-6-new-rules-to-reinvent-your-brand-and-reignite-your-business-0071762558","provider":"Miakarts Books","version":"1.0","type":"link"}