{"product_id":"the-other-guy-blinked-how-pepsi-won-the-cola-wars-0553051776","title":"The Other Guy Blinked: How Pepsi Won the Cola Wars","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0553051776\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Jesse Kornbluth\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51872674382112,"sku":"NEW0553051776","price":27.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81o9x7jHR1L_f3b1de0f-fdc6-4095-98c0-d3be75159116.jpg?v=1781715202","url":"https:\/\/miakarts.com\/products\/the-other-guy-blinked-how-pepsi-won-the-cola-wars-0553051776","provider":"Miakarts Books","version":"1.0","type":"link"}