{"product_id":"the-regional-multinationals-mnes-and-global-strategic-management-0521603617","title":"The Regional Multinationals: MNEs and 'Global' Strategic Management","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0521603617\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Rugman, Alan M.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eAlthough many firms label themselves \"global\", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and\/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51941649416480,"sku":"NEW0521603617","price":40.73,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/the-regional-multinationals-mnes-and-global-strategic-management-0521603617","provider":"Miakarts Books","version":"1.0","type":"link"}