{"product_id":"the-strategy-and-tactics-of-pricing-a-guide-to-profitable-d-013026248x","title":"The Strategy and Tactics of Pricing: A Guide to Profitable D","description":"\n        \u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 013026248X\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Nagle, Thomas\u003c\/p\u003e\n        \u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e new\u003c\/p\u003e\n        \u003cp\u003ePractical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.\u003c\/p\u003e\n        \u003cul\u003e\u003cli\u003eUsed Book in Good Condition\u003c\/li\u003e\u003c\/ul\u003e\n        ","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51289962512672,"sku":"NEW013026248X","price":37.56,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51aeWoUp3gL.jpg?v=1772550557","url":"https:\/\/miakarts.com\/products\/the-strategy-and-tactics-of-pricing-a-guide-to-profitable-d-013026248x","provider":"Miakarts Books","version":"1.0","type":"link"}