{"product_id":"the-strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-013026248x","title":"The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 013026248X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Nagle, Thomas\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003ePractical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52275117326624,"sku":"NEW013026248X","price":96.53,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51aeWoUp3gL.jpg?v=1788087089","url":"https:\/\/miakarts.com\/products\/the-strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-013026248x","provider":"Miakarts Books","version":"1.0","type":"link"}