{"product_id":"the-ten-commandments-of-typographytype-heresy-breaking-the-ten-commandments-of-typography-1858943558","title":"The Ten Commandments of Typography\/Type Heresy: Breaking the Ten Commandments of Typography","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1858943558\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Paul Felton\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eA humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone not just the newcomer to design. One side of this sharp-witted, cleverly designed guide presents the ten main rules, or commandments, of type design, addressing such aspects of typographic doctrine as legibility, alignment and capitalization; the other shows how type can successfully subvert these rules, presenting sacreligious visual alternatives. In support of the commandments Felton includes a list of twelve disciples, those internationally renowned graphic designers whom he identifies as rule-abiding, including such figures as Eric Gill, Jan Tschichold and Erik Spiekermann. Confronting these are his fallen angels, including such experimental typographers as David Carson, Jeffery Keedy, Phil Baines and Jonathan Barnbrook.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eNew | Mint Condition | Dispatch same day for order received before 12 noon | Guaranteed packaging | No quibbles returns\u003c\/li\u003e\u003c\/ul\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51872334577952,"sku":"NEW1858943558","price":23.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71ap1O0BtoL.jpg?v=1781714243","url":"https:\/\/miakarts.com\/products\/the-ten-commandments-of-typographytype-heresy-breaking-the-ten-commandments-of-typography-1858943558","provider":"Miakarts Books","version":"1.0","type":"link"}