{"product_id":"tv-commercials-how-to-make-them-or-how-big-is-the-boat-0240805925","title":"TV Commercials: How to Make Them: or, How Big is the Boat?","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0240805925\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Cury, Ivan\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eUnderstanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer\/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51693498728736,"sku":"NEW0240805925","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61Q6zCBoSkL.jpg?v=1779378568","url":"https:\/\/miakarts.com\/products\/tv-commercials-how-to-make-them-or-how-big-is-the-boat-0240805925","provider":"Miakarts Books","version":"1.0","type":"link"}