{"product_id":"understanding-marketing-a-european-casebook-047186093x","title":"Understanding Marketing: A European Casebook","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 047186093X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Phillips, Celia\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eUnderstanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and business schools throughout Europe. This collection of case studies covers a broad range of marketing issues, including: strategic marketing; new products; branding; marketing communication and promotion; business-to-business marketing; and product pricing and distribution.* Includes 20 cases written by lecturers from universities in 14 different European countries belonging to the CEMS network* The cases cover a wide range of products: brewing, soft drinks, mobile telephones, banking,textiles, skin products and office furniture being only a selection of the products included* The cases are of ideal length for a two-hour seminar or lecture discussion* Small and not-for-profit organizations are discussed as well as multinational organizationsSuitable for undergraduate, MBA and other graduate-level courses in marketing, marketing management, international marketing and European marketing.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51935256281376,"sku":"NEW047186093X","price":72.14,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/understanding-marketing-a-european-casebook-047186093x","provider":"Miakarts Books","version":"1.0","type":"link"}