{"product_id":"understanding-media-economics-1412930774","title":"Understanding Media Economics","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1412930774\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Doyle, Gillian\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003e'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute 'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff, Dept of Communication, University of Amsterdam Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52193638482208,"sku":"NEW1412930774","price":47.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61cyO_6mYsL.jpg?v=1786886669","url":"https:\/\/miakarts.com\/products\/understanding-media-economics-1412930774","provider":"Miakarts Books","version":"1.0","type":"link"}