{"product_id":"value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-0071761683","title":"Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071761683\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Macdivitt, Harry\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eA Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in todays global market-with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings-you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customersNow more than ever, it is essential for you to reexamine the reality of the value you offer customers-and this step-by-step program shows you how.Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers-through marketing, selling, negotiation, and pricing-you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to todays more intangible markets-such as consulting services or digital properties like e-books and music files-these value-based strategies are more important than ever.So forget about your old pricing methods based on costs and competition. Once you know your own value-and how to communicate it to others-everybody profits.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51664180805920,"sku":"NEW0071761683","price":53.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61OVoHMWxAL.jpg?v=1778880795","url":"https:\/\/miakarts.com\/products\/value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-0071761683","provider":"Miakarts Books","version":"1.0","type":"link"}