{"product_id":"wikibrands-reinventing-your-company-in-a-customer-driven-marketplace-0071749276","title":"WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071749276\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e MOFFITT\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eLearn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.Featuring fascinating case studies of how Microsoft, P\u0026amp;G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook. Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales Inside WikiBrands:The Six Benefits of Wiki Brand Advocacy  Measurement and Metrics  Community Management  The B-to-B Wiki Brand  The Personal Wiki Brand  25 Things to Know in 25 Minutes\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51608072585504,"sku":"NEW0071749276","price":44.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71zXsys6PYL.jpg?v=1778700505","url":"https:\/\/miakarts.com\/products\/wikibrands-reinventing-your-company-in-a-customer-driven-marketplace-0071749276","provider":"Miakarts Books","version":"1.0","type":"link"}