{"product_id":"winning-at-innovation-the-a-to-f-model-0230343430","title":"Winning At Innovation: The A-to-F Model","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230343430\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kotler, Philip\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eInnovation is a responsibility normally assigned to R\u0026amp;D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51693585301792,"sku":"NEW0230343430","price":30.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71LM8q-eJCL.jpg?v=1779378671","url":"https:\/\/miakarts.com\/products\/winning-at-innovation-the-a-to-f-model-0230343430","provider":"Miakarts Books","version":"1.0","type":"link"}