{"product_id":"word-of-mouth-marketing-0471524956","title":"Word-Of-Mouth Marketing","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471524956\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Wilson, Jerry R.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eShows how to manage the ``talk factor'' in your company-spreading good news about the organization-and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations-big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51960055955744,"sku":"NEW0471524956","price":41.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/word-of-mouth-marketing-0471524956","provider":"Miakarts Books","version":"1.0","type":"link"}