{"product_id":"writing-white-papers-how-to-capture-readers-and-keep-them-engaged-0977716937","title":"Writing White Papers: How to Capture Readers and Keep Them Engaged","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0977716937\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Michael A. Stelzner\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eInsightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper projectfrom performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":52275012632864,"sku":"NEW0977716937","price":21.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/518I8qdS4CL.jpg?v=1788086398","url":"https:\/\/miakarts.com\/products\/writing-white-papers-how-to-capture-readers-and-keep-them-engaged-0977716937","provider":"Miakarts Books","version":"1.0","type":"link"}