Advertising & IMC: Principles and Practice, 9th Edition

ISBN: 0132163640

Author: Sandra Moriarty

Condition: Used

<>An accessible and well-written approach to advertising.Advertising tracks the changes in todays dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach.The ninth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.