Commodity Marketing: Strategies, Concepts, and Cases (Management for Professionals)
MIA KARTS BOOKS
Commodity Marketing: Strategies, Concepts, and Cases (Management for Professionals)
Book Details
- Author
- Margit Enke
- Publisher
- Springer
- Format
- Hardcover
- Language
- English
- Category
- International
- Condition
- New
- ISBN-13
- 9783030906566
- ISBN-10
- 3030906566
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 3030906566
Author: Enke, Margit
Condition: New
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Have a question?
Commodity Marketing: Strategies, Concepts, and Cases (Management for Professionals)
You May Also Like
More in Marketing & Sales
