Used – Content Strategy for the Web, 2nd Edition

ISBN: 0321808304

Author: Halvorson, Kristina

Condition: Used

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn?t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you?re not sure where to start. How can you realize the value of content while planning for its long-term success?For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategyWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.