Conversations with Marketing Masters
MIA KARTS BOOKS
Conversations with Marketing Masters
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Marketing
- Condition
- New
- ISBN-13
- 9780470025918
- ISBN-10
- 0470025913
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ISBN: 0470025913
Author: Mazur, Laura
Condition: New
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future.The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
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