Corporate Communications: Convention, Complexity and Critique

Corporate Communications: Convention, Complexity and Critique

MIA KARTS BOOKS

Corporate Communications: Convention, Complexity and Crit...
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    Corporate Communications: Convention, Complexity and Critique

    $16.00 CAD
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    Book Details

    Format
    Paperback
    Language
    English
    Category
    Marketing
    Condition
    Used
    ISBN-13
    9781412931038
    ISBN-10
    1412931037

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    Product description

    ISBN: 1412931037

    Author: Christensen, Lars Th

    Condition: Used

    The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

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    Corporate Communications: Convention, Complexity and Critique

    $16.00 CAD
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