Corporate Communications: Convention, Complexity and Critique
MIA KARTS BOOKS
Corporate Communications: Convention, Complexity and Critique
Book Details
- Format
- Paperback
- Language
- English
- Category
- Marketing
- Condition
- Used
- ISBN-13
- 9781412931038
- ISBN-10
- 1412931037
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ISBN: 1412931037
Author: Christensen, Lars Th
Condition: Used
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
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Corporate Communications: Convention, Complexity and Critique
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